Social media is here to stay but the large and ever-changing medium is daunting to many companies, especially when your goal is attracting and retaining talent. You need a focused plan of attack.
"We had dabbled in social media for a while but were floundering a bit. Personified provided the guidelines and structure we needed and the springboard to go forward armed with ideas and information."
Rob Loy, Electronic Media ManagerA strategic approach to establishing and maintaining a strong employment brand presence on social media is essential to any company’s recruitment goals. Social media is only a piece of your overall recruitment marketing strategy. It is one tactic used to garner results; it does not replace standard tactics such as sourcing, job boards, career fairs, emails, and referrals. It is a way to complement your recruitment marketing strategy and reach an audience that is willing to have an open dialogue with you.
Social media is more than just another medium, however. For success in social media, companies must listen, share, respond, monitor, and slowly build their way to a fully functioning community. Social media takes time, patience, and strategy. Because social media seems like a quick and easy way to get free marketing, many companies dabble in various sites without producing results. This is because they lack a plan and don’t tie their efforts back to an overall company or recruitment goal.
Personified helps create a strategy by first gathering data and performing research on what your target audience is saying, where they are interacting, what they think about social media, and what your talent competitors are doing today. Next, we meet with your team to determine what you truly want and can accomplish with social media so you can see results and get the best return on investment.
Once we have done our research, we bring together our left-brained brand strategists and right-brained brand creationists. The six elements that make up your social media strategy are: Goals, Persona, Customer, Positioning, Tools, Tactics, and Metrics.
These are the unique areas that will differentiate your company and will bring your social media presence to life. The strategy details the personal connection that your company intends to create and the overall end results of a successful community. A solid social media strategy inspires trust, advocacy, and loyalty from talent – current, past, and future - and can lead to an improvement in employment brand awareness, better talent insights, and even increased referrals and applications.
Copyright 2010 Personified
