An astonishing 93% of job seekers believe that a company should have a presence in social media, and 85% believe that a mere presence is not enough – they expect companies to interact with their consumers via social media – according to a recent Personified study. Facebook.com surpassed Google as the most used website on the internet. Social Media has earned its presence as a legitimate communication platform –not as a trend.
“I truly appreciate the drive behind this team to keep us fresh and relevant in our industry. By continuing to keep our Facebook presence active, this team has exceeded many expectations of the business. Our partnership with Personified is genuine and they have assisted us in reaching many of our hiring goals.”
Ginger Graham, Senior Manager, Talent Acquisition and DiversitySocial Media can provide an inexpensive way to recruit candidates, engage current employees, reconnect with company alumni, and listen to everyone’s ideas and perceptions about your employment brand. Social media is a place to create an engaged community that wants to learn more about your company than just what is on your Web site. They want the real you.
However, creating a community takes planning, time, trust and resources. Your company would only entrust its finances to accountants, its marketing to those with marketing experience. Personified’s Emerging Media team provides your company with another team of specialized pros. We’ll help your company listen and learn from social media communities, engage potential customers or ideal employees and help people better understand your brand by posting relevant content and interacting with the community participants. Plus, we will make sure our efforts help you obtain your business or recruitment goals.
At the beginning of the engagement, we will work with you to define the goals of your social media campaign in addition to your overall company goals. Your dedicated consultant will then suggest different strategies and approaches and work with you to decide on the best plan of attack. From there, the consultant will create a detailed content plan, including new content written from scratch (yes, it is yours to keep and use wherever you want to) to help you achieve your goals. Content can include anything form job postings to trivia questions to employee spotlights to an interview with your Chief Operating Officer or President. We differentiate ourselves by maintaining an interactive relationship with your team – in fact, our goal is to become just another member of your go-to team. From start to finish, we will constantly monitor your page’s activities, respond to community members, monitor the Web for relevant content in your industry, and tweak our strategy accordingly to get the best results.
Copyright 2010 Personified
