Employment branding can be a daunting task, but you don’t have to go big or go home. You can make incremental changes in how your company is perceived internally and externally to achieve being a place known for its employee culture, where people want to work and want to stay for years.
“Employment branding is about knowing who you are as an employer, but just as importantly, it’s about knowing who you aren’t.”
Mary DelaneyImagine sending out a customized message to employees, company alumni, or even potential applicants that says your company not only provides exactly what they want but has the information to back up how you deliver on that promise. Personified makes this not only achievable, but easy!
We can help you make informed decisions about how to strategically market your company—yes, as it stands today—to deliver an honest and compelling reason why your employees should be proud and candidates should be excited to join. Tell your story and leverage the viral nature of “word–of-mouth” marketing with our employment brand campaign development product.
First, we work to understand your current goals and challenges as they relate to talent. Next, we survey your ideal talent, current applicants, candidates, past employees and/or leadership to dig deeper and understand what they see and do not see in you as an employer. Then, the fun begins. We develop two super cool creative concepts that will bring your employment brand to life. Then we help you take it to the masses with a plan of attack on how to do a multimedia campaign that allows your target audience – whether IT professionals in Tallahassee or previous employees in Omaha and Des Moines -- to see, hear, touch and interact (and maybe smell or taste, depending on how crazy we get) with your brand.
And if you need help implementing your final selection, we would be happy to make it all come to life.
Copyright 2010 Personified
