Brand Reputation Monitoring

Do you know what’s being said about your company online?  People are talking about your company whether you are participating in the conversation or not. Learn what is being said about your company, when people are talking, what sites they are using to post messages, the discussion topics, and the overall sentiment of your brand.

This report not only provides you with all the posts on your company’s employment brand but also analyzes the data and provides expert recommendations from an emerging media consultant on how to use the findings to your company’s benefit — within internal communications and in social media. This report can help you:

  • Reduce risk by identifying potential public relations threats like false rumors, fake sites and negative perceptions before they get out of hand
  • Leverage positive sentiment from brand ambassadors by helping you determine who is talking up your brand the most
  • Develop an external and internal content calendar that addresses concerns and leverages positives
  • Build a social media policy by finding out how employees are talking about your company and where they are talking
  • Provide proof on why your company should be participating in social media
  • Create budget for increasing a company’s presence in social media

Personified uses several technologies to scan blogs, microblogs (yes, Twitter), message boards, employment specific sites (Glassdoor and CareerBliss to name two) and other social media (yes, Facebook) to collect employment-related conversations. Once collected, our team of consultants manually rank the sentiment on all posts so, unlike automated technology, we catch sarcasm and multiple sentiments within each post.

 



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