Brand and Market

Lots of people have lots of ideas about what an employment brand really is, how to develop one and who owns it. When you get right down to it, an effective employment branding campaign is about putting your company’s REAL face forward. It’s a promise about what it’s really like to work for your company – honestly portrayed strengths, culture and opportunity – that will attract the RIGHT talent to your organization.

Executed well, your employment brand will make people who don’t even need a job cruise through your careers site once a month and jump ship from their dream job for an opportunity to work for you. Letting your brand manage itself – or worse, painting an unrealistic picture of your company – can quickly cause damage to your company’s reputation, talent pipeline and bottom line.

Who better to help you gain the Talent Intelligence you need to shape an awesome employment brand than Personified. With real-time access to the intricacies of job seekers’ needs, behaviors and opinions, competitive data and years of experience, Personified is uniquely positioned to help you put your company’s best face forward and develop an intelligent and creative employment branding campaign.

Our offerings include:

• Employment Brand Creation & Concept Development: We’ll create an employment brand based on data that showcases your company as an employer of choice.
• Employment Brand Campaign Generation: Build a creative internal or external recruitment marketing campaign based on data to help you achieve your talent goals.
• Brand Reputation Monitoring: We’ll help you discover what employees and candidates are saying about your company as an employer online and where they are talking.
• Social Media Strategy for Employment Branding: Research on where people are talking about your company, what your talent wants from you in social media, and what your competitors are doing is used to create a social media strategy for recruiting and retaining talent with your own distinct online community.
• Social Media Presence Set Up: We’ll help you establish your social media presence.
• Social Media Brand Management: Take your employment brand to the masses using social media to interact with current, former and potential employees.
• Job Advertisement Optimization: A process of scientifically maximizing your job descriptions to reach the right candidates, by appearing in more searches and producing higher search results.
• Job Analysis and Design: We make sure your internal job descriptions accurately reflect and match what employees in that position will do and be managed on.